On Your Mark,
Get Set, Go.

For over ten years, Brooks Running has hosted the Brooks PR Invite, bringing in 200 of the fastest high-school athletes in the United States to race on the fastest track—Dempsey Indoor. From day one, the task has been to bring this experience to life for the athletes both on and off the track.

We took over both the track and hotel, ensuring that our brand was top of mind from start to finish. In addition to branding the event from logo to race day environmental graphics, we also launched a new line of shoes called PureProject. Athletes were invited via a golden ticket, a la Willie Wonka and the Chocolate Factory, and winners were handed a gold-plated race spike to celebrate.

In addition to the experience design, we were also responsible for the budget and timelines for the entire production.

Credits:
Fan Experience: Stephanie Dooley
Art Direction: Stephanie Dooley
Copywriting: Diana Riggs
Video & Event Photography: Kontent Partners