THE BEST THINGS IN LIFE—ARE FREE.

The first of its kind for Studio95, an omnichannel campaign announcing a seasonal campaign for Consumer Cellular. The offer, easy—buy any new phone, get two months of service free. Charged with bringing this to life in a cluttered market, aimed at customers 50+, the teams set out to build something authentic and unique.

Let’s talk budget—it was tight. A big, live production shoot was off the table. We leveraged talent from within our local community (PDX) for photography and production. Mr. Curiousity partnered with us to bring uniqueness to the still photography giving it the life it needed to hold it’s own in broadcast.

Results. It performed above projected, and has ben extended for an additional 30-days.

Credits:
Creative Direction: Stephanie Dooley
Agency: Studio95, Consumer Cellular
Photographer: Mr. Curiousity, David Emmite
Production Company: Pinata Post