After successfully launching the Brooks PR Invite, we looked for a way to connect with our high school and college athletes and effectively launched B Magazine. The content ranged from athlete stories, product and event launches, race tips, and how-to guides.

We developed it with a bi-annual calendar, sending it to elite high school athletes and using it as a leave-behind at high-profile events throughout the year.

Once a year, we would incorporate part of the team catalog into the magazine, connecting the stories in the magazine to the purchase experience.

Credits:
Art Direction: Stephanie Dooley
Writer: Diana Riggs