The Wisdom of Our Customers.

Our customers know us best and are the first to speak out about our best-in-class service. In this execution, we leveraged real customers who wanted to give testimony on their experiences with us as a brand. This campaign is unscripted and looks to capture the essence of our audience as they tell us how our brand has made an impact on their lives.

This campaign was developed as a direct-response broadcast spot, measuring performance based on placement, length, and audience segmentation.

Credits
Agency: Rain, The Growth Agency
In-House Creative Director: Stephanie Dooley