It’s EXACTLY THE SAME—for less.

As an MVNO, Consumer Cellular leases network capabilities from one of the larger carriers in the market—there are no sacrifices to the customer, just simply a lower cost. But that seems much too good to be true. This is a consistent task for any of the work produced for Consumer Cellular—prove you're better than the other guys for a whole lot less.

This campaign was built to go directly at the competition, starting with a print campaign within AARP The Magazine and the Bulletin. These publications reach over four million households a month with content dedicated to improving the lives of those 50+.

The final piece in this campaign supported the launch of the new Samsung S24 series at a promotional rate—balancing new device features as well as the same network at half the cost.

Credits:
Creative Director: Stephanie Dooley
Design & Copywriting: Studio95
Broadcast Production: BLK MKT