THE MOST AWKWARD—THE RUNNERS—OF THE FAMILY.

Awkward Family.com kept us all laughing at our desks day-to-day when blogs were all the rage. At the heart of the site’s popularity, we spoofed them, creating our own most awkward families—with the runners of the family, clearly the most awkward.

We set up a family photo album, with photos and letters from each family written by the runners themselves—taking away all the glory of the family, and focusing on what they love, their running gear.

These were packaged up and sent out to the press, hoping to gain feature articles in their holiday publications—landing Brooks Running in magazine and television holiday gift guides from October thru December.

Credits
Creative Director: Stephanie Dooley
Photo Production: Kontent Partners