Data Problems No More.
Based on insights that our Consumer Cellular customer wasn’t fully versed on how to measure their data, we launched a campaign to demonstrate that data is affordable if switching to Consumer Cellular. We also learned that many of our audience members were more inclined to connect to a brand leveraging pets because it was more relative to the larger audience. Whether single with a pet or new empty nesters, pets commonly fill a void in our demographic.
Meet Frankie—who is being meticulously watched by his dog-parents from their local coffee shop using the data included with their Consumer Cellular plan.
Meet CC
CC helped bring three like minded individuals together in the park, sharing their data success stories with Bruno and his dog-mom. A common misconception by consumers is that Consumer Cellular doesn’t offer data plans at an affordable rate, our goal for these spots was to dispel this rumor.
We featured this campaign across channels, broadcast/OTT, paid and organic social. While in market, we saw a rise in both consideration scores and aided and unaided awareness.