SHOT ON FLIP.

Even with smartphones on the rise, the call to put your phone down and be less connected is coming from every corner of the universe. What started as a response to #dumbphones, we built a campaign that encouraged you to simply swap to a flip phone—maybe not all the time—but often enough to let you get back in touch with your life.

Bye Bye Social Media. Hi Hi Social Life. A punch line to stir the norm, and encourage those to buy a flip phone as either their main device or an alternate. The campaign was meant to demonstrate that you will miss less when you have a flip in your pocket.

The campaign beyond our standard media channels—new to us, OOH, influencer marketing and press boxes, while also hitting our go-to spots, print (AARP The Magazine), paid social and all o four owned media channels.